Green marketing can save you

the green approach to marketing

Pretty much a physical paradox. However if one has the power to implement creative and innovative ideas which market themselves in a closed system, other can argue that there isn’t a need for the advertiser to come in and make adds for the marketers because the one marketer have the tools to make it themselves.

I will call these marketers the green team of marketing, because lowering the cost in  bringing a new subcontractor they can save cost by cutting on these services :

  1. electricity which the subcontractor is using to produce the work
  2. space used to travel
  3. body energy in producing the works

Of course these are the most common used, and projects vary from client to client, as well as the amount of cash being spent by the client for the type of advertisement he wants.

The point to make here, is that cutting on these services can bring you an approach to your marketing with is green and sustainable.

the green approach to marketing
Different Marketing

As we can see from this table by turning to green marketing can lower you the cost and save you money.

Gorgeous is the new Green

Gorgeous is the New GREEN

People  which say to use green to save the planet are completely wrong.  Use green to save yourself  because it is a lot cheaper. 

Gorgeous is the New GREEN
Gorgeous is the new green

A lot of people will argue that green is an expensive comodity which only in the high-end spends can be afforded.  However, everyone agrees that green saves you time in the long run.

Now, I have long been researching sustainable systems for architecture and design and I came to the conclusion that green can be approached to a tight budget without loosing the quality of the services, and in most cases, green can be approached as luxurious, modern, contemporary and also as classic. The modern quality of green might inspire you modernity, but going great lengths with my clients I have discovered that green can be implemented in classic styles, such as art-deco and art-nouveau.

To assemble the puzzle of the property using low cost alternative materials and traditional construction methods to achieve a durable home, which is also cheap to build, it has a very low carbon footprint, and brings that traditional look of Paris into a hectic London busy lifestyle, seemed impossible to others, but me and my team, we have a saying that we should never back down.

And we’ve proved, that being knowledgeable when we approach green, it has to be in a friendly manner, and if you do so, it will blend you inside the beauty of knowing the world of  green textuality and materiality, where nothing is similar and everything looks beautiful and indulging. It is a true world of  factuality, when knowing that you saved yourself and you also made a move to saving the planet, it just gives you  feeling of freshness and purity, and where these happen, love happens too.

Here you will find attached a sample image from the project.

green developements -before and after
London Green Development, Bathroom

 

Eye-Catchy Facebook Page

In this I will cover 3 major aspects when designing a page which is targeted for facebook use.

When you plan to design for platforms such as facebook, you should have in mind your audience and look through their eyes. It is important to ask yourself these questions because only with this you can see exactly the target which you want to achieve. Try to put yourself into the customer mind. Reflect on your reactions when visiting an alien page and try to look where they are pointing you to go with your eyes through what visual patterns and what images they are using to make you like the page.

One rule is simple, everyone is using the pointing arrow, or anything similar to say ‘Hello I’m here, Give me a LIKE’. As I discussed in the Effective E-commerce Design you need to point the user where you want him to read, or go, or do. Another way to point the user, to love the page, is to reflect on their interest. One will say ‘I like it’ and I will press the button, while other will say ‘oh this is not something that I really do or need’ . The second rule is simple: You cannot design for everyone, and you need to be very specific.

Let’s look at John, he is a mechanic working in body repair shop, and he has particular interests in football and old cars. If you want to sell green products to him, he will show his disinterest straight away. But the point I want to make in this argument, is not let him go and loose business. As a human being he has certain basic human instincts, and John will always react to naked ladies, with the exception that he might be gay. This is not something to consider, unless you are designing specific for girls with influence in boys.

Now to get into John’s mind, you got to look through a women mind. Why would he react to this particular add which is related to none of his interests, apart for the women body. This is John, he comes where the women goes. Now that you made the connection, you got to give him more than that in a passive way.

Lets say you sell green products, but you are not targeting directly green cars. This will bring a passive sell to your facebook page under the advert of another product which you did not particular advertised for it in a direct way.

Now let’s look at another project, where we’ve played to motive of colour. With this, we’ve target the eye catchy’ness of using colours in such a way to create a visual impact. Combining really opposing colours, to create bold contrasts.

 

Olys- Simply inspiring
Our facebook page for Olys interiors

Effective E-Commerce Website Design

A way to look at user interaction on an e-commerce website.

We’ve gone to great lenghts with our clients to find for them the perfect solution for designing an effective website which is :

  1. easy to maintain ( it gives easy access to the client to easily adapt their products offers and images)
  2. easy to read ( clear and crisp look is always better when you have many products to offer)
  3. stylish eye friendly ( colours can be hard for eyes, which makes the user to quick change the page, which might result in non-effective communication to your products and services )
  4. use super bold offers ( the eye is always attracted where it says “Hello > I’m Here” )
Ecommerce strategy
Here I buy
Now look back where your eye started. Even if you’re reading it reverse, first stop of your eye will be where the colour is more prominent, and that is the black dot.  Even if you put it reverse, you still get the same effect.
the eye interaction
i buy reverse
Now, with this in mind, lets start designing the layout of our e-commerce website. This is a template designed to serve this UI research. It is not to be downloaded and used in any personal or other commercial use.
First when you design an e-commerce website you start with the initial layout. First you need the know where your website is going to be deployed a.i. on a system like Drupal, Joomla or Magento. This will help the coder to place to write the back end for its purpose.
E-Commerce Template
E-Commerce Template

 

Now lets look at one of the finished products which has the same layout.

 

Completed Work
Completed Work
Completed Work